Among many other things during my time as Design Lead at High Alpha Innovation, I was often asked to design elements for the company's marketing and brand building efforts. This is a collection of a few of those elements.
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/95813cd4-5f70-4095-b02b-ba4d70a7b676_rw_1200.jpg?h=89c0a32c2f3bf0053c3f7ae7acaa2349)
In response to an overwhelming demand by at least one very vocal employee, these High Alpha Innovation pocket tees were created for the company's Spring 2022 on-site. The on-site included a climbing trip where several employees repped their new gear.
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/647f3a5b-5a37-4fc1-8364-57966cd6e8f1_rw_1200.png?h=663d1b0030b4516558807854dc5fd08c)
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/af77a75c-82b4-46e6-8446-a13bbb7949c8_rw_1200.png?h=c82a2c1960562dd79c16e727992bdba4)
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/f8733b36-9c3f-4c50-8a15-e7594fc4b4e3_rw_1200.png?h=72fe4001ec43085b95d2150f282c3f44)
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/373ed894-2ee3-45b6-af1e-1ebe79623efc_rw_1200.png?h=e71804cca82febe2e832504b94c9e5a1)
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/5cdd2579-7955-495b-ab75-e027d04e71e0_rw_1200.png?h=766cb4210a7673be2d32954f66031771)
These graphics were designed to celebrate High Alpha Innovations second anniversary. I took inspiration from the traditional second anniversary gift of cotton, and decided to use soft, tactile textures to give these graphics a distinct feel.