Hair Squared Software is a small mobile app development team. They trusted me to develop the visual identity for their company including logo, website, business cards, and other general swag.
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/a6449586-f7c7-46e6-b1c9-3d9efdb31fe7_rw_1200.png?h=5dff3ccd129e9463fd120ccc52fe6876)
Hair Squared is comprised of a married couple by the last name of Hair. In addition to just being kind of fun to say, I love the name of the company because is was so inherently visual. The concept art below show a number of explorations of hairy squares. The final logo was a result of a successful combination of a number of these initial concepts. Since the company focuses on mobile app design, I opted to give the square logo the familiar rounded corners of a standard iOS app icon.
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/c3f49c65-e949-489b-88cb-7302de060711_rw_1920.jpg?h=acbdb6a2da14b97f7bf6231304eea3f6)
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/b07d5077-5b37-4095-ab8c-14f197032a84_rw_1920.jpg?h=ba5add96f75cca53cfc2f63a9dc1c5c2)
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/5d4d4080-a330-4594-a16d-02ecbd904fea_rw_1920.jpg?h=d677ed6cdb74ff281e7f197a31f45a28)
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/9d6e6824-ed28-46a0-b3cd-17492372948d_rw_1920.jpg?h=802541fc4d20e283f9e8e8aea791b185)
![](https://cdn.myportfolio.com/8dbda2a59d0b996b9f83f9e35e3e9e4b/bc857b69-0d7f-4a77-afc3-f53d91e76ce1_rw_1920.jpg?h=a2cac28a03100021e05880efe9368a33)