Eos Nonprofit Consulting was named after the Greek goddess of the dawn and patron of new beginnings because this is exactly what the company provides – new beginnings for struggling organizations. Incorporating a rising sun in the logo was a no brainer, but I also wanted to include a subtle reference to the actual mission of the company. I was taken by the similarities between the words and underlying meanings of Eos and SOS – the international Morse code distress signal. So I incorporated a visual reference to the Morse code for Eos (• ——— •••) as the segments that make up the sun rays.
And I couldn't help but making the rising sun actually rise...